Sans Normal Kudos 22 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Colasta' by Reyrey Blue Std and 'Espial' by VP Creative Shop (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, contemporary, confident, energetic, emphasis, motion, modernity, impact, slanted, geometric, clean, compact, rounded.
A slanted sans with sturdy, even strokes and rounded, geometric construction. Curves are smooth and circular while joins and terminals are clean and straightforward, creating a crisp silhouette without visible flaring. Counters are fairly open for the weight, and the overall rhythm feels compact and forward-leaning, with forms that stay consistent across uppercase, lowercase, and numerals. The lowercase shows simple, modern shapes with single-storey-style construction where applicable, and the numerals are clear and substantial with straightforward curves and diagonals.
Well suited to headlines, short statements, and brand moments where a sense of motion is desirable. It can work effectively on posters, packaging, and identity systems, especially for athletic, tech-forward, or youth-oriented branding, and for UI accents where emphasis is needed.
The overall tone is energetic and assertive, with a forward motion that reads as active and contemporary. It feels functional and modern rather than decorative, projecting confidence and speed while remaining approachable due to its rounded geometry.
The design appears intended to deliver a modern, energetic sans voice with a pronounced slant for motion and emphasis, while keeping letterforms simple and geometric for broad usability in display contexts.
The slant is strong enough to create momentum in text, and the heavy strokes benefit from generous counters that help maintain clarity. The set reads best when used to emphasize movement and hierarchy, especially in larger sizes.