Sans Normal Mured 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Muller' and 'Muller Next' by Fontfabric, 'Equip' and 'Galvani' by Hoftype, 'Riveta' by JCFonts, 'Binate' by Monotype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, logotypes, packaging, bold, friendly, confident, playful, modern, impact, attention, simplicity, modernity, approachability, geometric, rounded, heavy, compact, chunky.
A heavy, geometric sans with broad proportions and rounded, smoothly resolved curves. Strokes are consistently thick with minimal modulation, producing dense black shapes and a strong, even rhythm. Counters are relatively tight and apertures are modest, while joins and terminals read clean and blunt, favoring sturdy silhouettes over delicate detail. The overall build feels robust and slightly compact in the interiors, with round forms leaning toward near-circular geometry and straight-sided letters staying square and blocky.
Best used where boldness and immediacy matter: headlines, posters, signage, packaging, and brand marks that need to read from a distance. It also works well for short UI labels, stickers, and social graphics, while extended body text is better reserved for larger sizes and generous spacing.
The font projects a loud, upbeat presence—confident and approachable rather than formal. Its chunky construction and rounded geometry give it a friendly, contemporary tone that feels suited to attention-grabbing messages and energetic branding.
The design appears intended to deliver maximum visual impact through simplified, geometric letterforms and consistently heavy strokes. It prioritizes strong silhouettes and a friendly roundness to create a modern display voice that remains straightforward and legible at large sizes.
At text sizes the weight creates strong emphasis, but the tight counters and dense color can make long passages feel heavy. The numerals and uppercase share the same solid, geometric construction, supporting clear, high-impact set lines.