Serif Normal Pogup 9 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: editorial, headlines, book covers, magazines, packaging, classic, formal, confident, dramatic, authority, readability, editorial impact, classic tone, display emphasis, bracketed, wedge serifs, calligraphic, sculpted, compact joins.
A high-contrast serif with sculpted, bracketed wedge serifs and pronounced thick–thin modulation. The uppercase forms feel sturdy and classical, with generous, rounded bowls (C, O) and crisp terminals, while the lowercase shows a more calligraphic rhythm with a double-storey a, a compact ear on g, and a pronounced, curved tail on y. Curves are full and dark, counters are relatively tight in letters like e and s, and joins and shoulders are carved with a slightly angular, chiseled quality that keeps the texture dense and emphatic in text. Numerals follow the same high-contrast, old-style-inflected drawing, with rounded forms and strong serifed structure.
Well suited to editorial typography where a strong, classic serif voice is desired—magazine features, opinion pages, and book or report headings. It can also work effectively on covers and premium packaging where contrast and sculpted detail help convey sophistication and gravitas.
The overall tone is traditional and authoritative, with a distinctly editorial flavor. Its sharp contrast and sculpted details add a hint of drama and sophistication, reading as formal and confident rather than casual or utilitarian.
The design appears intended to deliver a conventional text-serif foundation with elevated contrast and a more dramatic, display-ready presence. It balances classical proportions with assertive weight and crisp detailing to create an authoritative, editorial texture.
At larger sizes the crisp serifs and deep curve transitions become a key part of the personality, while in dense settings the heavy color and tight inner spaces create a bold, attention-holding page texture. The design maintains a consistent rhythm across capitals, lowercase, and figures, emphasizing a cohesive, classic text-serif voice.