Sans Normal Okrub 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gelion' by Halbfett (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, clean, friendly, tech, clarity, impact, modernity, versatility, geometric, monoline, open, rounded, neutral.
A heavy, geometric sans with broad proportions and a steady, even stroke. Curves are built from smooth, near-circular bowls and rounded joins, while terminals are cleanly cut with minimal shaping. Counters are generous and open, giving letters like C, G, e, and s clear interior space even at larger display sizes. The lowercase uses simple, compact forms with a straightforward single-storey a and g, and overall spacing feels even and stable across the alphabet and numerals.
This font suits bold headlines, brand marks, and poster-style typography where strong presence and simple geometry are desired. It also works well for signage and short UI labels, benefiting from open counters and uncomplicated shapes that remain clear at a glance.
The tone is contemporary and self-assured, pairing a neutral construction with a slightly friendly softness from its round forms. Its weight and width make it feel emphatic and attention-grabbing without becoming decorative, lending a pragmatic, tech-forward character.
The design appears intended as a robust, contemporary workhorse sans that emphasizes clarity and impact through geometric construction and substantial weight. It aims to provide a modern, approachable voice for display-driven typography while staying visually restrained and consistent.
The sample text shows strong word-shape presence and consistent rhythm, with clear differentiation between similar forms and stable baseline alignment. Numerals match the letterforms in mass and curvature, supporting cohesive setting in mixed alphanumeric contexts.