Slab Square Irfa 7 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Capita', 'Cassia', and 'Equip Slab' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, magazine covers, confident, retro, editorial, sporty, punchy, impact, emphasis, heritage, display, readability, bracketed, soft corners, ink-trap feel, compact counters, high impact.
A right-leaning slab serif with heavy, rounded letterforms and sturdy, blocky serifs that read as squared-off but softened at the corners. Strokes are thick with moderate modulation and pronounced bracketing at joins, giving the forms a slightly sculpted, inked texture rather than a rigid geometric feel. Counters are relatively compact and the curves (notably in C, G, S, and the lowercase bowls) are plump, producing a dense, dark typographic color. Numerals follow the same weight and slanted posture, with simple, robust shapes and clear baseline presence.
This font performs best in display settings where weight and slanted rhythm can carry the layout—such as headlines, posters, cover lines, sports or event branding, and bold packaging statements. It can also work for short subheads or pull quotes where a compact, emphatic voice is desired, especially when paired with a quieter text face.
The overall tone feels assertive and upbeat, combining a vintage, collegiate/editorial energy with a friendly softness from the rounded slabs and generous curves. It suggests movement and emphasis without becoming sharp or aggressive, making it well-suited to attention-getting headlines that still feel approachable.
The design appears intended to deliver a modernized, robust slab-serif italic that balances sturdy construction with rounded, friendly curves. Its consistent heft, bracketing, and softened terminals aim to create strong impact and a cohesive, energetic texture for attention-forward typography.
The italic slant is consistent across caps, lowercase, and figures, and the serifs remain substantial even on diagonals, which helps maintain a uniform, poster-ready weight. The design favors strong silhouette recognition and impact over airy openness, especially in smaller interior spaces.