Slab Square Sumad 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Amasis' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazine display, branding, literary, confident, traditional, dynamic, add authority, create motion, editorial voice, print texture, bracketed slabs, wedge joins, calligraphic, ink-trap feel, oldstyle figures.
A slanted slab-serif with sturdy, rectangular serifs and a clearly chiseled, calligraphic construction. Strokes show moderate contrast and frequent wedge-like joins that create small triangular notches and a slightly ink-trap feel at intersections. The outlines are smooth and cohesive, with compact, weighty counters and a lively rhythm that comes from the forward-leaning stance and energetic terminals. Numerals read as oldstyle (text) figures, reinforcing a bookish, classic texture in running copy.
Well-suited to headlines, subheads, and short passages where a strong editorial voice is desired, such as magazines, book covers, and cultural branding. It can also work for pull quotes and poster-style typography where its energetic italic rhythm and slab structure can be appreciated.
The overall tone feels editorial and literary—assertive and traditional, but with enough motion to feel contemporary in headlines. Its strong serifs and italic energy suggest confidence and a slightly formal, crafted voice rather than a neutral one.
The design appears intended to blend the authority of a slab-serif with the motion and craft of an italic, producing a robust display face that still carries a readable, text-derived cadence. Its consistent slabs and carved joins suggest a deliberate aim for a distinctive, print-forward texture.
The italic angle is pronounced, and the slab serifs remain consistent even on curved forms, giving a unified, sturdy texture. The design’s distinctive wedge joins and small interior cut-ins become more noticeable at larger sizes, where they add character and a subtly engraved flavor.