Serif Normal Borul 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, editorial display, friendly, retro, robust, informal, warm, impact, approachability, retro flavor, print warmth, display clarity, soft serifs, rounded terminals, bulbous, compact counters, ink-trap feel.
A heavy, soft-edged serif with rounded, bracketed serifs and blunted terminals that create a cushioned silhouette. Strokes are thick and confidently weighted, with gently modulated contrast and smooth, swelling curves in bowls and shoulders. The proportions read broad and steady, while the internal counters stay relatively tight, giving the face a dense, poster-friendly color. Lowercase forms are sturdy and slightly quirky, with pronounced joins and a strong baseline presence; figures are similarly chunky and legible, with wide, rounded shapes.
Best suited to headlines, subheads, posters, and other display applications where a dense, confident texture is desirable. It can work well for packaging, signage, and branding that want a retro-leaning, friendly voice. In longer passages it will be most comfortable at larger text sizes where the rounded detailing and tight counters remain clear.
The overall tone feels warm and approachable, with a retro, print-era charm reminiscent of mid-century editorial and display typography. Its plush serifs and rounded detailing add a friendly, slightly playful character while remaining grounded and authoritative. The weight and width convey confidence and immediacy, making it feel bold without becoming sharp or formal.
The font appears designed to deliver strong, attention-holding typography with a softened serif presence—combining traditional serif cues with a rounded, approachable display personality. Its broad shapes and dense color suggest an emphasis on impact, consistency, and readability in bold editorial or promotional settings.
The design’s softened corners and generous curves suggest an inked/printed sensibility, helping large sizes feel smooth and cohesive. The rhythm is steady and blocky, favoring impact and texture over airy delicacy, and the numerals match the letters in heft and warmth for consistent headline setting.