Sans Other Ismuw 3 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s media, stickers, playful, quirky, handmade, retro, handmade feel, friendly impact, casual display, retro charm, bouncy, wonky, chunky, rounded, cartoonish.
A compact sans with heavy, even strokes and soft, rounded terminals. Letterforms show deliberate irregularities: subtle tilts, slightly uneven curves, and occasional wedge-like joins that give the set a cut-paper or hand-drawn feel. Counters tend toward rounded shapes, with simplified construction and a lively rhythm that varies from glyph to glyph while staying visually cohesive. Figures follow the same chunky, slightly off-kilter geometry, keeping the overall texture dense and energetic.
Well suited to display sizes where its lively irregularities and chunky silhouettes can carry personality—posters, packaging, labels, event flyers, and playful branding. It also works for short on-screen headings or captions when a casual, handmade voice is desired.
The face reads informal and humorous, with a friendly cartoon tone and a lightly vintage sign-painting attitude. Its unevenness feels intentional, suggesting personality over precision and adding a conversational, DIY charm to headlines and short phrases.
Designed to provide a bold, personable sans voice with intentional wobble and softened geometry, evoking hand-made lettering while remaining easy to read at display scales. The construction aims for charm and spontaneity rather than strict optical regularity.
Diagonal-heavy letters (such as A, K, V, W, X, Y) lean into sharp, wedged intersections, contrasting with the generally rounded bowls and terminals elsewhere. The lowercase includes single-storey forms and simple, open shapes that prioritize immediacy over typographic formality.