Sans Normal Folup 1 is a very light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, headlines, logotypes, packaging, posters, airy, friendly, modern, minimal, gentle, clarity, simplicity, neutrality, lightness, cleanliness, monoline, rounded terminals, open apertures, geometric, clean.
A very light monoline sans with soft, rounded terminals and smooth circular construction throughout. Curves are clean and generously rounded (notably in C/O/Q and the bowls of b/d/p), while straight strokes stay slender and even. Proportions lean slightly narrow and tall, with open apertures and a consistent, understated rhythm; details like the long descenders (g, j) and simple, geometric numerals reinforce a minimal, polished look.
Works well for branding systems that want a light, modern voice, including beauty, lifestyle, and boutique product identities. It suits headlines, logotypes, packaging, posters, and UI accents where a soft, minimal aesthetic is desired. In longer text, it will be most effective at comfortable sizes and with a bit of extra tracking to preserve the airy texture.
This typeface feels airy, calm, and friendly, with a gentle, contemporary tone. Its rounded, open shapes and light touch read as approachable and unpretentious, lending a quiet elegance without feeling formal or severe.
The design appears intended to deliver a clean, lightweight sans for clear, contemporary communication. Its rounded geometry and even stroke weight aim for smooth texture and unobtrusive personality, staying readable while maintaining a refined, delicate presence.
The character set shown emphasizes simple, rounded construction with minimal detailing; the Q features a subtle tail and the g uses a looped form with a descending stroke, adding a small touch of warmth within an otherwise restrained system. Numerals are similarly lightweight and rounded, keeping the overall texture consistent.