Sans Normal Asbef 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans', 'Passenger Sans Cyrillic', and 'Passenger Sans Cyrillic Variable' by Indian Type Foundry; 'Molde' by Letritas; and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: ui text, signage, editorial, product design, presentations, neutral, modern, clean, friendly, technical, versatility, legibility, clarity, system design, rounded, open apertures, even rhythm, geometric.
A clean sans with broadly geometric construction and smoothly rounded curves. Strokes are even and steady with minimal modulation, and terminals are mostly straight-cut, producing crisp edges without decorative finishes. Counters are open and generous (notably in forms like C, G, e, and s), and round letters read close to circular with a consistent, controlled rhythm. Uppercase proportions feel balanced and straightforward, while the lowercase combines simple bowls with tall, uncluttered ascenders and descenders; the single-storey a and g reinforce a contemporary, utilitarian feel. Numerals are plainspoken and highly legible, matching the letterforms’ consistent stroke and curvature.
Well-suited to interface typography, dashboards, and product labeling where clarity and consistency are important. It also works for editorial subheads and general-purpose branding systems that need a contemporary, neutral sans, and it should hold up well in signage and wayfinding thanks to its open forms and straightforward numerals.
The overall tone is neutral and modern, with a calm, practical voice that stays out of the way of content. Its rounded geometry lends a mild friendliness, while the crisp cuts and even color keep it professional and suitable for information-forward design.
The design appears intended as a versatile, contemporary workhorse: a geometric-leaning sans that maintains friendly roundness while staying disciplined and highly legible in continuous text and functional settings.
In text, spacing appears comfortable and even, helping paragraphs hold a smooth texture without looking tight. The shapes prioritize clarity through open counters and uncomplicated joins, supporting quick scanning at a range of sizes.