Serif Other Bupu 3 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logos, playful, retro, boisterous, friendly, whimsical, display impact, retro flavor, playful tone, brand character, rounded serifs, soft corners, bulb terminals, bouncy, chunky.
A heavy, wide serif with compact counters and strongly modeled, ink-trap-like interior notches that create a lively, cut-in rhythm along joins and bowls. Serifs are rounded and bracketed, with soft wedge-like feet and bulbous terminals that keep corners from feeling sharp. The overall texture is dense and dark, with noticeable alternation between swollen strokes and narrow pinches that gives letters a sculpted, stamped look. Numerals and lowercase maintain the same chunky proportions and soft, slightly uneven stress, producing a consistent, decorative word shape.
Well-suited to posters, headlines, and branding where a distinctive, retro-leaning serif can carry the message on its own. It can work effectively for product packaging, storefront signage, and logo wordmarks that benefit from bold silhouettes and a playful, crafted feel.
The font projects a cheerful, throwback personality—bold and attention-seeking without feeling aggressive. Its rounded serifs and bouncy modeling evoke mid-century display lettering and carnival/packaging vibes, lending warmth and humor to headlines.
The design appears intended as a characterful display serif that prioritizes impact and personality over neutral readability. Its rounded serifs, sculpted joins, and dense color suggest a goal of evoking vintage print aesthetics while remaining friendly and approachable.
Because the counters are tight and the internal pinches are prominent, the design reads best with generous tracking and at display sizes where the sculpted details remain clear. The wide set and heavy color produce strong silhouettes, making short words and titles particularly impactful.