Sans Normal Seroj 14 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, casual, hand-drawn, space-saving, approachable, informal, display clarity, monoline, rounded terminals, soft corners, open counters, tall proportions.
A compact, monoline sans with tall, slender proportions and rounded stroke endings. Curves are built from smooth, elliptical shapes, while straight stems stay clean and vertical, creating a steady rhythm. Letterforms favor open counters and simplified construction; joins are gentle, and diagonals (as in V/W/X) keep a slightly human, informal feel. Numerals echo the same narrow, rounded structure for a consistent texture in mixed settings.
Works well for short headlines, packaging callouts, brand accents, and playful editorial moments where a light, personable voice is desired. It can also suit children’s materials and casual signage, especially when space is tight and a slim texture helps fit more characters per line.
The overall tone is friendly and approachable, with a lightly quirky, hand-drawn sensibility. Its narrow, airy silhouette reads cheerful rather than technical, making text feel conversational and relaxed.
The design appears intended to provide a clean sans voice with a softer, more human personality than a strictly geometric or industrial style. Its narrow build and rounded terminals suggest an emphasis on compact setting and friendly display impact rather than formal, corporate neutrality.
Capitals are relatively tall with modest internal space, while lowercase maintains clear, readable shapes and simple forms. The design stays visually consistent across alphabet and figures, with rounded terminals helping soften the compact proportions.