Sans Normal Nadam 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Midnight Sans' by Colophon Foundry, 'Bureau Grot' by Font Bureau, 'FF Good' by FontFont, 'Murs Gothic' by Kobuzan, and 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, retro, high impact, approachable, display focus, brand voice, rounded, chunky, soft corners, geometric, compact counters.
A heavy, rounded sans with broad, blocky proportions and softly curved corners throughout. Strokes are consistently thick with modest modulation, giving letters a dense, sturdy color on the page. Round characters (O, C, G, Q, 0) are built from near-circular forms with tight internal counters, while straight-sided letters (E, F, H, N) use wide, squared terminals that still feel softened rather than sharp. The lowercase shows single-storey a and g, a compact, squat rhythm, and simple, sturdy joins that emphasize mass over delicacy; numerals follow the same chunky, high-impact construction.
Best suited to display settings where impact is the priority: headlines, posters, large-scale signage, packaging, and bold brand wordmarks. It can also work for short UI labels or callouts when used at generous sizes and with comfortable line spacing.
The overall tone is upbeat and approachable, mixing a friendly softness with a confident, attention-grabbing presence. Its wide, rounded geometry reads as contemporary and fun, with a subtle retro billboard/poster energy that feels bold without becoming harsh.
The design appears intended to deliver maximum presence with a friendly, rounded voice—combining simple geometric construction with softened terminals to feel bold, modern, and inviting in branding and display typography.
In longer text the tight counters and heavy weight create strong texture and reduced white space, so spacing and size will matter for readability. The forms remain clean and uncomplicated, prioritizing clear silhouettes and immediate impact over fine detail.