Sans Normal Eflus 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Demoise Sans Serif' by Maculinc (names referenced only for comparison).
Keywords: ui labels, captions, editorial, branding, data display, modern, clean, neutral, technical, efficient, emphasis, clarity, neutrality, modernity, oblique, humanist, open counters, airier spacing, smooth curves.
A slanted sans with smooth, rounded construction and a steady, even stroke. Curves are drawn with broad, clean arcs and open apertures, while straight strokes keep a crisp, slightly angled rhythm. Uppercase forms are simple and geometric-leaning, with generous rounding in C/G/O/Q and a straightforward, diagonal-legged R. Lowercase is compact and readable, with single-storey a and g, a rounded e, and lightly tapered joins that keep the texture airy rather than dense.
Works well for UI labels, short paragraphs, and captions where a clean italic voice is needed. It can also serve in branding and product messaging when a contemporary, unobtrusive slant is desirable, and performs neatly in lightweight data or figure-heavy settings.
The overall tone is modern and matter-of-fact, with an efficient, contemporary feel. The slant adds motion and forward emphasis without becoming decorative, giving it a practical, understated energy suitable for interface and editorial accents.
Likely designed as a straightforward oblique companion for a contemporary sans system, prioritizing clarity and even rhythm. The rounded geometry and open counters suggest an intention to stay legible and neutral while adding emphasis through consistent slant rather than contrast or ornament.
Figures follow the same oblique rhythm and maintain clear silhouettes, with rounded bowls and open inner spaces that help at smaller sizes. The spacing appears moderately open, producing a smooth, even line in the sample text.