Serif Other Ubgo 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, essays, branding, classic, bookish, literary, formal, warm, readability, tradition, editorial tone, print texture, bracketed serifs, oldstyle numerals, calligraphic, moderate stress, tapered joins.
This typeface is a traditional serif with bracketed, gently flared serifs and softly tapered terminals. Strokes show subtle modulation rather than sharp contrast, giving a sturdy, ink-on-paper feel. Curves are full and open with moderate proportions, and the overall rhythm is even and readable in continuous text. The lowercase has clear, compact forms with a two-storey “a” and “g,” a slightly angled crossbar on “e,” and a “t” with a modest, wedge-like top. Numerals appear oldstyle, with varying heights and a flowing, text-like presence.
Well suited to book typography, long-form editorial layouts, and magazine text where a traditional serif texture is desired. It can also support refined branding, invitations, or cultural communications that benefit from a classic, print-oriented serif voice.
The tone is classic and literary, suggesting established editorial typography and a quietly formal voice. Its softened details and mild modulation add warmth and approachability, while the serif structure keeps it authoritative and traditional.
The design appears intended to deliver a dependable, text-first serif with a traditional, humanist feel—prioritizing comfortable reading and a familiar editorial personality while retaining enough character for headlines and pull quotes.
Capitals feel slightly stately, with broad bowls and measured spacing that suits display sizes without becoming overly sharp. The design avoids extreme geometry and instead favors humanist shaping, which helps maintain a natural reading texture in paragraphs.