Sans Normal Peluy 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Altersan' by Eko Bimantara, 'Famiar' by Mans Greback, 'Plau Redonda' by Plau, 'Agent Sans' by Positype, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, bold, retro, approachable, impact, friendliness, display, branding, approachability, rounded, soft, chunky, compact, bouncy.
A heavy, rounded sans with compact proportions and soft corners throughout. Strokes are broadly uniform, with minimal contrast and generously filled-in counters that keep the texture dense and assertive. Curves tend toward circular/elliptical geometry, while joins and terminals read as slightly blunted rather than sharp, giving letters a cushioned, chunky silhouette. The lowercase is simple and sturdy (single-storey a and g), and the numerals are wide and weighty with smooth, simplified forms that match the letters’ overall mass.
Best suited to display typography where strong weight and rounded forms can carry personality—headlines, posters, packaging, and brand marks. It can also work for short UI labels or signage where a friendly, high-impact voice is needed, though extended text will feel visually heavy.
The overall tone is upbeat and approachable, with a confident, poster-like presence. Its rounded construction and dense color make it feel friendly and slightly retro, leaning toward informal branding rather than austere or technical typography.
The design appears intended to deliver maximum presence with a soft, welcoming attitude—combining thick, low-contrast strokes with rounded geometry to create a bold, easygoing display sans that remains legible and cohesive across letters and numerals.
Large internal shapes like O, Q, and 8 stay open but remain heavily weighted, creating strong impact at display sizes. The rhythm is compact and tightly set-looking, with a consistent, “puffy” contour that maintains clarity even as the letterforms become visually dense.