Sans Superellipse Rumeh 5 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, packaging, editorial, ui, modernist, friendly, retro, clean, quirky, geometric warmth, modern clarity, distinctive texture, brand voice, rounded, soft corners, geometric, open counters, tall ascenders.
A rounded geometric sans with superellipse-like bowls and softened corners throughout. Strokes are largely monoline with subtly tapered joins and occasional sharpened terminals that add a hint of calligraphic bite without becoming decorative. Proportions lean slightly narrow and tall, with generous vertical rhythm and clear differentiation between straight stems and rounded shoulders. Counters are open and clean, and the overall texture reads smooth and even in text while retaining distinctive, softly squared curves in rounds and arches.
Well-suited to branding and display typography where a warm geometric voice is desired, especially for logos, packaging, and posters. In editorial settings it can add a distinctive tone to titles, pull quotes, and short passages. The clean, open shapes also make it a plausible option for UI labels and navigation at moderate sizes.
The tone is modern and approachable, with a light retro-futurist flavor created by the rounded-rectangle geometry and tall, airy proportions. It feels friendly and design-forward, balancing clarity with a small amount of eccentricity that keeps headings from feeling generic.
The design appears intended to merge geometric sans structure with superellipse-inspired rounding to create a contemporary, friendly identity. Its consistent curvature and controlled rhythm suggest a focus on versatile, recognizable letterforms that stay legible while expressing a subtle, modern character.
Uppercase forms emphasize simple geometric construction, while lowercase introduces more character through rounded arches and compact joins. Numerals follow the same soft-cornered logic and maintain consistent stroke color, supporting cohesive mixed alphanumeric settings.