Sans Contrasted Ispe 7 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, retro, industrial, sporty, techy, assertive, maximum impact, machined feel, display texture, retro futurism, compressed counters, ink-trap cuts, wedge terminals, blocky, angular.
A heavy, block-built sans with strongly carved, high-contrast forms and a distinctly engineered feel. Stems and bowls are weighty and wide, while many horizontals reduce to razor-thin slices, creating a cutaway look across the midline and at terminals. Counters are tight and often horizontally pinched, with crisp, angular joins and occasional wedge-like ends; curves read as flattened ovals rather than circles. The overall rhythm is compact and dense, favoring solid silhouettes and sharp internal notches over open apertures.
Best suited for short, high-impact settings such as headlines, poster typography, identity marks, and bold packaging statements. It also fits sports branding, industrial or tech-themed graphics, and any application where a dense, mechanical texture is desirable. For longer text, it works most comfortably in large display sizes where the thin slices and tight counters remain clear.
The tone is bold and declarative, with a retro-futurist/industrial voice that feels at home on machines, uniforms, and headline-driven graphics. Its sliced strokes and hard geometry suggest speed, precision, and toughness—more display-oriented than conversational.
The design appears intended to deliver maximum presence through massive silhouettes while adding a distinctive signature via sliced cross-strokes and sharp, machined detailing. It prioritizes graphic impact and a cohesive, stylized texture over neutral readability, positioning it as a characterful display sans.
The alphabet shows consistent mid-stroke cutlines and terminal reductions that can visually connect across words, producing a strong horizontal banding effect in text. Narrow interior spaces and thin cross elements mean it will read best when given generous size and spacing, especially in busy layouts or at small sizes.