Script Esmar 5 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: posters, branding, packaging, social media, headlines, casual, energetic, friendly, expressive, retro, hand-lettered feel, display impact, friendly tone, brush realism, brushy, slanted, rounded, bouncy, textured.
A lively brush-script with a forward slant and robust, rounded forms. Strokes show clear brush behavior—swelling on curves and tapering into sharp, flicked terminals—creating a rhythmic, hand-painted texture. Letterforms lean on simplified, loop-free connections and occasional breaks, with generous bowls and soft shoulders that keep the silhouette smooth and readable. Caps are prominent and swooping, with broad entry strokes and confident diagonals that give headings a strong, gestural presence.
Best suited to short-to-medium display text where the brush texture and sweeping capitals can carry personality—posters, storefront-style graphics, packaging callouts, social media promos, and expressive headlines. It can also work for subheads or pull quotes when set with comfortable tracking and ample line spacing to keep the lively shapes from crowding.
The font feels upbeat and personable, like quick sign lettering or a marker-and-brush note. Its bouncy rhythm and flicked endings add motion and spontaneity, while the heavy black presence keeps it assertive and attention-getting. Overall it communicates warmth, informality, and a touch of retro advertising energy.
Designed to emulate confident hand-lettered brush writing with strong contrast in stroke pressure and a quick, expressive cadence. The emphasis is on personality and impact rather than strict formality, providing a script voice that reads energetic and approachable in branding and promotional contexts.
Spacing and stroke texture are intentionally irregular enough to preserve a hand-made feel, yet the overall skeleton stays consistent across the alphabet. Numerals match the same brush logic with rounded counters and lively curves, making them suitable for display use alongside the letters.