Script Esnaf 2 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: logos, branding, packaging, posters, headlines, elegant, retro, friendly, confident, romantic, display emphasis, brand expressiveness, hand-lettered feel, decorative capitals, connected, looping, brushlike, rounded, swashy.
A heavy, flowing script with a steady rightward slant and strongly connected letterforms. Strokes feel brushlike, with rounded terminals, smooth joins, and moderate thick–thin modulation that gives the forms lift without looking delicate. Capitals are large and ornate, featuring generous entry strokes and looping flourishes, while lowercase shapes stay compact with a relatively low x-height and rhythmic, cursive construction. Overall spacing is snug and cohesive, creating a continuous word-image with a lively baseline sweep.
This font is best suited to display settings where its connected rhythm and bold curves can shine—logos, brand marks, packaging labels, posters, and short headlines. It also works well for invitations or promotional copy when set at larger sizes with comfortable line spacing to keep the swashes from feeling crowded.
The style reads as polished and expressive, blending classic sign-painter charm with a warm, personable tone. Its bold presence and swashy capitals convey confidence and a touch of romance, making text feel celebratory rather than formal or restrained.
The design appears intended to deliver a bold, legible cursive look that preserves hand-lettered energy while remaining consistent and polished across the alphabet. Emphasis on swashy capitals and continuous connections suggests a focus on expressive branding and statement text rather than long-form reading.
Numerals are italic and curvy, echoing the script rhythm rather than behaving like rigid lining figures, and they maintain the same bold, rounded weight. The strongest visual emphasis comes from capital forms and long curved strokes, which can dominate in dense paragraphs but work well as a focal display element.