Sans Normal Momaf 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, branding, packaging, headlines, logos, playful, chunky, friendly, retro, cheerful, impact, approachability, display readability, retro flavor, playfulness, soft corners, bulbous, bouncy, compact counters, heavy punctuation.
A heavy, blocky sans with generously rounded outer curves and mostly flat, squared-off terminals. The letterforms feel built from thick strokes and simple geometric masses, with tight internal counters that create a strong inked presence. Curves are slightly irregular and lively rather than strictly mechanical, giving bowls and shoulders a buoyant, inflated look. Uppercase forms read sturdy and compact, while lowercase includes single-story shapes (notably a and g) and broad, simplified constructions that stay clear at display sizes.
Best suited to display applications where strong presence is needed: posters, playful branding, packaging, product labels, and headline typography. It can also work for short UI labels, stickers, or social graphics where bold readability and personality matter more than long-form comfort.
The overall tone is upbeat and approachable, with a bold, cartoon-adjacent friendliness. Its soft geometry and punchy silhouettes suggest a retro sign-painting or packaging flavor, leaning toward fun, informal communication rather than restraint or neutrality.
The design appears aimed at delivering maximum visual weight with friendly, rounded geometry—prioritizing instant recognition and a lively, approachable character. It balances sturdy, simplified construction with subtle irregularity to avoid feeling rigid, making it well matched to expressive display typography.
The rhythm is intentionally chunky, with pronounced black shapes and relatively narrow apertures in letters like e and s. Numerals share the same heavy, rounded logic and feel designed to stand out in headlines and badges. In text settings, the dense color creates strong impact and a poster-like presence.