Sans Normal Abrun 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Caldina' and 'Genius' by Artegra, 'Innova' by Durotype, 'Leto Text Sans' by Glen Jan, 'Reyhan' by Plantype, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, short text, modern, friendly, lively, casual, clean, approachability, readability, modernity, motion, rounded, oblique, humanist, soft terminals, open counters.
This typeface is an italic sans with smooth, rounded construction and gently tapered stroke joins. Curves dominate the design, with open apertures and ample counterspace that keep letters readable even with the pronounced slant. Strokes are largely uniform, with subtle modulation at curves and diagonals, and many terminals end in softened, slightly angled cuts that add motion without looking sharp. Proportions feel balanced and contemporary: uppercase forms are broad and clear, while lowercase shapes are compact with a steady rhythm and straightforward, single-storey-style simplicity where visible.
It works especially well for branding, headlines, and promotional graphics where a modern italic voice adds momentum. The open shapes and steady rhythm also make it suitable for UI labels, navigation, and short-to-medium text where you want a friendly, contemporary tone without sacrificing clarity.
The overall tone is modern and approachable, with an energetic, forward-leaning feel from the italic angle. Rounded shapes and soft endings keep it friendly and informal, while the clean structure maintains a professional, neutral voice suitable for everyday communication.
The design appears intended to provide a versatile italic sans that feels contemporary and approachable, combining rounded geometry with a consistent slant for emphasis and motion. It aims for clear readability while projecting an energetic, informal polish.
Letterforms show consistent slant and spacing, producing an even texture in paragraph settings. The numerals match the same rounded, oblique logic, reading clearly and keeping a cohesive tone with the alphabet.