Serif Normal Ipbuh 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, reports, classic, bookish, traditional, literary, readability, text setting, classic tone, editorial utility, bracketed, oldstyle, warm, robust, sturdy.
A classic serif with bracketed serifs and softly sculpted terminals that give the outlines a slightly calligraphic, oldstyle flavor. Strokes show moderate modulation with rounded joins and a steady, even rhythm in text. The capitals are broad and authoritative, while the lowercase maintains a comfortable, readable color with clear counters and distinct shapes; numerals appear lining and similarly sturdy, with gently flared details at stroke ends.
Well-suited to body copy in print or screen contexts where a familiar serif texture is desirable, such as books, magazines, and editorial layouts. It can also serve effectively in reports and other text-forward documents that benefit from a traditional, readable tone.
The overall tone feels traditional and book-centered, with a calm, trustworthy presence suited to long-form reading. Its slightly softened edges and mild organic shaping add warmth, avoiding a sharp or overly formal impression while still reading as established and conventional.
The design appears intended as a conventional text serif that prioritizes sustained readability and a composed, familiar typographic voice. Its moderate contrast and gently modeled details suggest an aim to balance practicality with a subtle, classical character.
In the sample text, spacing and texture appear consistent, producing a coherent paragraph gray. The serif treatment is firm but not heavy, and terminals often finish with subtle curves or wedge-like taps that help keep the face lively without becoming decorative.