Slab Normal Wediv 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: editorial, packaging, signage, headlines, branding, sturdy, friendly, classic, confident, practical, clarity, durability, readability, heritage, bracketed, rounded, ink-trap-like, high-ink, soft terminals.
This typeface is a sturdy slab serif with heavy, softly bracketed serifs and rounded terminals that keep the shapes approachable rather than rigid. Strokes are broadly even in weight, with gentle transitions and compact counters that create a dense, high-ink texture on the line. The uppercase shows stable, blocky proportions while the lowercase balances readability with slightly calligraphic joins, most notably in the two-storey forms and the curved shoulders. Overall spacing and rhythm feel steady and consistent, producing a solid color in text without sharp contrast spikes.
It performs well in editorial settings where a strong serif voice is needed for headings, subheads, and short blocks of text. The dense texture and bold slabs also suit packaging, labels, and signage where forms must remain recognizable under less-than-ideal viewing conditions. For branding, it supports identities that want heritage and reliability without looking overly formal.
The tone is confident and workmanlike, with a warm, slightly vintage flavor coming from the rounded slabs and softened joins. It reads as dependable and familiar—more welcoming than austere—making it suited to straightforward communication that still wants a hint of character.
The design appears intended as a general-purpose slab serif with an emphasis on robustness and clarity. By combining heavy, rounded slabs with restrained stroke modulation, it aims to deliver a stable reading rhythm and a familiar, trustworthy presence across display and text use.
Numbers and caps carry an old-style solidity, with wide feet and rounded corners that help avoid harshness at larger sizes. In running text the sturdy serifs add clear horizontal cues, while the compact apertures and heavy terminals give the face a slightly dark, poster-friendly presence.