Sans Normal Okmem 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Candid' by Lucas Tillian, 'Artific' by Power Type, 'Axalp Grotesk' by ROHH, 'TT Hoves Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, straightforward, impact, clarity, modern branding, utility, geometric, rounded, blocky, high legibility, compact counters.
A heavy, geometric sans with clean, even strokes and rounded bowls built from near-circular forms. Terminals are mostly straight-cut, giving the design a crisp, engineered feel despite the soft curvature in letters like C, O, and S. Proportions are compact with sturdy verticals and relatively tight internal counters, and the overall rhythm is uniform and stable across caps and lowercase. Numerals follow the same robust construction, with simple, direct shapes and minimal ornamentation.
This font is well suited to headlines, logos, packaging, and poster typography where strong presence and quick readability are needed. It also works effectively for UI labels, navigation, and short blocks of text in digital contexts, especially when a clean, modern tone is desired.
The tone is contemporary and approachable, projecting clarity and confidence without feeling sharp or aggressive. Its rounded geometry adds a friendly, pragmatic warmth suited to modern brand and interface language.
The design appears intended to deliver a robust, contemporary sans for display and brand applications, emphasizing simple geometric construction, stable spacing, and high visual impact.
Uppercase forms read especially solid and signage-like, while the lowercase keeps a utilitarian, single-story feel in the a and g that supports fast recognition at display sizes. The overall silhouette stays consistent and disciplined, favoring broad, uncomplicated shapes over calligraphic detail.