Sans Normal Etmov 2 is a very light, narrow, low contrast, italic, tall x-height font.
Keywords: editorial, branding, headlines, posters, packaging, airy, elegant, modern, delicate, refined, elegance, minimalism, contemporary, editorial tone, lightness, monoline, linear, slanted, clean, minimal.
A very thin, monoline sans with a consistent rightward slant and tall proportions. Curves are drawn with smooth, continuous strokes and generous rounding, while straight stems stay crisp and uncluttered. Counters are open and lightly tensioned, and terminals are simple and unembellished, giving the letterforms a quiet, linear rhythm. Numerals match the same spare construction, with rounded shapes for 0/8/9 and a clean, geometric feel across the set.
Best suited to display settings where its thin strokes and elegant slant can be appreciated—magazine headlines, lookbooks, brand systems, packaging accents, and large-format posters. It can also work for short captions or pull quotes when set with comfortable tracking and ample line spacing, but it benefits from clean backgrounds and sufficiently large sizes.
The overall tone is light, calm, and sophisticated, with a fashion-forward sense of restraint. Its slender, slanted presence reads as refined and contemporary rather than casual or playful, suggesting premium, editorial, or architectural polish.
The design appears intended to deliver a contemporary, minimalist italic voice—prioritizing sleekness, motion, and a light typographic footprint. It aims for a polished, high-end feel through monoline construction, rounded geometry, and a restrained, airy texture.
Spacing feels intentionally loose and breathable, helping the thin strokes avoid visual crowding. The diagonal stress and elongated forms create a continuous forward motion in text, while the simplified shapes keep the texture uniform and understated.