Sans Normal Askiw 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, and 'Plathorn' and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, signage, friendly, approachable, contemporary, clean, lively, readability, versatility, modernity, approachability, soft terminals, humanist, rounded, open counters, even color.
This typeface presents a clear, rounded sans structure with softly modulated strokes and gently shaped terminals. Curves are smooth and generously open, especially in bowls and counters, while straight strokes remain steady and vertical, giving lines of text a stable baseline and consistent texture. Proportions feel balanced rather than geometric-rigid, with subtly varied character widths that create a natural rhythm across words. Numerals share the same soft, compact build and maintain strong legibility at display sizes.
It works well for UI and product text where clarity and a friendly tone are needed, and it scales up nicely for headings, branding, and packaging. The even texture and open counters also suit editorial layouts and straightforward signage where quick recognition matters.
The overall tone is friendly and modern, with a calm, confident presence that reads as approachable rather than technical. Its rounded forms and even typographic color give it an inviting voice suitable for general communication and brand-forward messaging.
The design appears intended to provide a versatile, modern sans voice that balances cleanliness with warmth. By combining open, rounded shapes with steady verticals and restrained detailing, it aims for broad readability while keeping an approachable, contemporary character.
Round letters maintain open apertures, and joins stay smooth, avoiding sharp angles; this helps keep text from feeling brittle. The sample text shows a steady flow with comfortable spacing and a cohesive, slightly humanist feel across uppercase, lowercase, and figures.