Sans Normal Serad 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, packaging, clean, friendly, modern, approachable, quiet, everyday readability, approachability, modern neutrality, versatility, rounded terminals, humanist, open apertures, soft geometry, even color.
A smooth, rounded sans with gently tapered strokes and softened terminals. Curves are drawn with an even, circular logic, producing round bowls and open apertures, while joins stay clean and uncluttered. Overall proportions feel balanced and readable, with slightly narrow inner counters and a steady, even typographic color across words and lines.
Well-suited for interface copy, product text, and general-purpose editorial settings where a clean but friendly voice is needed. The rounded construction and even rhythm also work well for branding, short headlines, and signage that benefits from soft, approachable shapes.
The tone is contemporary and calm, with a friendly, non-technical warmth. Its rounded finishing and open shapes keep it approachable and informal without feeling playful or gimmicky.
Likely designed as an everyday sans that prioritizes comfortable reading and a contemporary, inviting appearance. The softened terminals and open forms suggest an intent to feel modern and humane while remaining versatile across text and display use.
Uppercase forms show simple, geometric construction with softened corners, and the lowercase maintains clear differentiation between similar shapes through open counters and straightforward structure. Numerals follow the same rounded, consistent drawing, matching the text rhythm and maintaining clarity at reading sizes.