Sans Normal Onmak 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Franklin Gothic', 'ITC Franklin', and 'ITC Franklin Gothic LT' by ITC; 'Latino Gothic' by Latinotype; and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, straightforward, utilitarian, impact, clarity, modernity, simplicity, legibility, geometric, rounded, compact, sturdy, crisp.
A heavy, geometric sans with smooth, rounded curves and largely uniform stroke thickness. Uppercase forms are compact and broad-shouldered, with clean terminals and minimal modulation; curves on C, G, O, and S read as near-circular and evenly weighted. Lowercase maintains a simple construction with open counters and a tidy rhythm, while the numerals are sturdy and highly legible with clear interior shapes. Overall spacing and proportions feel pragmatic and consistent, favoring solid silhouettes over delicate detail.
Best suited to short-to-medium text at larger sizes where weight and simplified geometry can carry visual authority—headlines, brand marks, promotional layouts, posters, and packaging. The sturdy numerals and clear letterforms also make it a practical choice for signage and interface labels that need immediate recognition.
The tone is direct and confident, with a contemporary, no-nonsense voice softened by rounded geometry. It suggests clarity and reliability rather than elegance, making the overall impression approachable, stable, and quietly energetic.
The design appears intended to deliver strong presence with uncomplicated, geometric letterforms that reproduce reliably across contexts. It prioritizes clarity, consistency, and impact, offering a contemporary sans voice that reads cleanly while maintaining a friendly roundness.
The design emphasizes strong verticals and clean joins, producing a dense, high-impact texture in text. Curved letters stay smooth and controlled, while diagonals (notably in K, V, W, X, and Y) remain crisp and balanced, helping the font hold up well at display sizes.