Serif Other Yima 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logos, packaging, stencil, industrial, poster, playful, retro, distinctiveness, stencil texture, display impact, branding, cutout, notched, modular, high-impact, chunky.
A heavy, geometric serif display design built from chunky strokes and large, rounded counters that are repeatedly interrupted by stencil-like cutouts. Many letters show distinctive teardrop and wedge-shaped notches that create internal gaps and split joins, giving the forms a constructed, modular feel. Curves are broad and simple, terminals are crisply edged, and spacing feels intentionally open in places due to the internal breaks, producing a bold, rhythmic pattern in text.
Best suited to high-impact display contexts such as posters, headlines, event graphics, and signage where the stencil interruptions remain clear. It can also work well for logos and packaging that benefit from a distinctive cutout texture and strong typographic personality.
The overall tone is assertive and graphic, evoking signage and industrial marking while also reading as quirky and stylized thanks to the teardrop cutouts. It balances a tough, utilitarian presence with a playful, decorative beat, making it feel both vintage and attention-grabbing.
The design appears intended to deliver a memorable, industrial-stencil flavor within a serifed, geometric structure, using consistent internal cutouts to create a proprietary visual rhythm. Its emphasis is on bold presence and recognizable texture rather than neutral text setting.
The notch system is applied consistently across capitals, lowercase, and numerals, creating a strong brandable signature. In longer setting the repeated internal gaps become a primary texture, so the face tends to read best when the shapes can be appreciated rather than at small sizes.