Slab Square Ogty 17 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Inka' by CarnokyType, 'Alkes' by Fontfabric, 'PT Serif Pro' by ParaType, and 'Clara Serif' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, confident, retro, impactful, no-nonsense, impact, solidity, headline strength, retro utility, brand voice, blocky, sturdy, square-serif, bracketless, compact-counters.
A heavy, block-forward slab serif with square, unbracketed serifs and dense, compact interior spaces. The letters are built from broad strokes with relatively even modulation and a strong horizontal emphasis, creating a steady, planted rhythm. Uppercase forms are wide and assertive, while lowercase maintains a straightforward structure with a two-storey “a” and “g” and sturdy, squared terminals throughout. Numerals are similarly weighty and geometric, designed to hold up at display sizes with high visual presence.
Best suited to display applications where mass and solidity are an advantage: headlines, posters, signage, and bold packaging or branding systems. It can work for short subheads or callouts, but the dense counters and strong color make it less ideal for long-form reading at small sizes.
The tone is bold and workmanlike, evoking classic poster and headline typography with an industrial, old-print confidence. Its blunt slabs and tight counters give it a pragmatic, authoritative feel that reads as both retro and contemporary depending on context.
The design appears intended to deliver maximum impact with a sturdy slab-serif voice, emphasizing squared terminals, broad proportions, and a consistent, hard-edged texture for attention-grabbing typography.
Spacing appears intentionally tight and the heavy weight compresses counters (notably in rounded letters), which amplifies punch but can reduce clarity at small sizes. The overall silhouette stays consistent across the set, with strong, flat-ended detailing that keeps the texture uniform in lines of text.