Sans Other Jariv 12 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, editorial, friendly, retro, soft, quirky, approachable, distinctiveness, warmth, legibility, personality, rounded, humanist, bulbous, open, playful.
A rounded, low-contrast sans with soft terminals and gently inflated curves that give the forms a slightly blobby, warm feel. Strokes stay largely uniform, with subtle modulation coming more from curvature than from weight change, and corners are consistently softened rather than sharply squared. Uppercase construction is simple and sturdy, while many letters show small teardrop-like notches or inward scoops at joins and entry points, adding a distinctive rhythmic detail without becoming ornamental. The lowercase is compact and readable with open apertures and straightforward bowls, and numerals follow the same rounded, friendly geometry for a cohesive texture in text.
This font works well for branding and packaging that benefit from a warm, distinctive voice, as well as headlines and posters where its notched details can be appreciated at larger sizes. It also suits editorial or promotional text when a friendly, characterful sans is desired without sacrificing overall legibility.
The overall tone is approachable and mildly whimsical, suggesting a retro-influenced friendliness rather than strict neutrality. Its soft shaping and characteristic notched details lend it a quirky personality that feels welcoming and informal, while still remaining clear enough for continuous reading.
The design appears intended to deliver a personable sans-serif alternative with a recognizable twist: familiar, readable skeletons combined with softened geometry and repeated notch-like details to create a consistent, branded texture across letters and numerals.
The design balances clean sans structure with recurring idiosyncratic cut-ins that act like a signature across both cases. Spacing appears even and the rounded finishing keeps dense text from feeling harsh, producing a smooth, cushioned color on the page.