Sans Normal Asgez 13 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, 'Goga' by Narrow Type, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui text, web apps, branding, editorial, signage, clean, modern, neutral, friendly, technical, clarity, versatility, modern utility, neutral voice, systematic design, geometric, rounded, crisp, minimal, high-contrast (color).
A clean sans serif with a geometric skeleton and rounded bowls. Strokes are even and smooth, with circular O-forms, open apertures, and consistent stroke terminals that read as straightforwardly cut rather than calligraphic. Uppercase proportions feel balanced and stable, while the lowercase uses simple, functional constructions (single-storey a and g) with a clear, readable rhythm. Numerals follow the same geometric logic, with broad, open counters and uncomplicated shapes that align well in text and UI-like settings.
Well-suited for interface typography, product and web design, and general-purpose editorial settings where a clean, contemporary sans is needed. Its simple, rounded forms and open counters also make it a solid choice for wayfinding and signage, as well as modern brand systems that prioritize clarity.
The overall tone is neutral and contemporary, projecting clarity and restraint rather than personality-driven quirks. Its rounded geometry adds a mild friendliness, keeping it approachable while still feeling precise and utilitarian.
Designed as a versatile, contemporary workhorse sans that leans on geometric construction for clarity and consistency. The aim appears to be reliable readability with a modern, minimal aesthetic that stays out of the way while remaining visually polished.
Counters are generous and spacing appears even, supporting legibility at a range of sizes. Diagonals and joins (as seen in letters like V, W, and K) are crisp and consistent, contributing to a tidy, engineered look.