Sans Normal Idlan 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, approachable, playful, relaxed, human touch, informality, approachability, everyday clarity, rounded, soft, handwritten, monoline, open.
A rounded, monoline sans with a consistent rightward slant and softly tapered terminals that mimic a quick marker or pen stroke. Curves are generously open and circular, with smooth joins and minimal angularity, while straight strokes stay slightly elastic rather than rigid. Proportions feel compact and even, with a moderate cap height and a steady rhythm across the alphabet; figures follow the same simplified, rounded construction for an easy, cohesive texture in text.
Well-suited to short-to-medium text where a friendly, informal voice is desired, such as brand identities, packaging, posters, and social media graphics. It also works effectively for headlines and display copy that needs to feel personable while remaining clean and readable.
The overall tone is informal and personable, combining the clarity of a simple sans with the warmth of handwriting. Its slanted stance and soft corners give it a conversational, upbeat feel that reads as modern and friendly rather than formal or technical.
The design appears intended to bridge a clean sans structure with a hand-drawn, italicized gesture, delivering a casual voice without sacrificing overall consistency. It aims for quick readability and a warm, approachable texture that feels contemporary and human.
Counters and apertures are kept open, helping maintain legibility despite the handwritten influence. The slant is consistent across uppercase, lowercase, and numerals, and the rounded terminals reduce visual sharpness, producing a smooth, approachable page color.