Serif Other Pemy 2 is a light, normal width, low contrast, upright, short x-height font.
Keywords: editorial, book text, literary, branding, packaging, bookish, whimsical, old-style, storybook, academic, readable text, classic revival, added personality, warm tone, editorial voice, bracketed, flared, calligraphic, humanist, lively.
This serif features slender, gently modulated strokes with soft, bracketed serifs that often flare slightly at terminals. The letterforms lean toward a humanist, calligraphic construction: curves are round and open, joins are smooth, and stroke endings frequently finish with subtle hooks or beaks. Uppercase proportions feel airy and classical, while the lowercase shows compact bodies with long, expressive ascenders and descenders, giving lines a lively vertical rhythm. Figures are old-style in spirit, with varied silhouettes and softly curved forms that blend naturally with text.
It suits editorial design where a classic voice with a bit of individuality is desirable, such as book interiors, chapter titles, pull quotes, and magazine features. The characterful terminals also make it appealing for boutique branding, packaging, and cultural or educational materials where a traditional yet distinctive serif can carry tone.
The overall tone is literary and slightly playful—evoking traditional book typography with a touch of quirk. It feels cultured and approachable rather than strictly formal, lending a gentle, storybook character to headings and passages alike.
The design appears intended to reinterpret old-style serif conventions with friendlier curves and slightly idiosyncratic terminals, balancing readability with a recognizable, handcrafted flavor. Its proportions and gentle detailing suggest a focus on text-friendly rhythm while still offering enough uniqueness for display use.
Distinctive details—like the looped descenders and occasional hooked terminals—add personality without breaking consistency. Spacing appears comfortable for reading, and the design’s soft serifs and rounded bowls help maintain a warm texture in longer text.