Sans Normal Seloy 15 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, packaging, posters, headlines, signage, friendly, playful, casual, approachable, soft, readability, approachability, modern utility, softened geometry, rounded, monolinear, compact, open apertures, humanist.
A compact, rounded sans with monolinear strokes and softly blunted terminals. Curves are generous and slightly squarish in places, giving letters a sturdy, simplified silhouette without sharp corners. Counters are relatively open for the width, and joins stay clean and even, producing a steady rhythm in continuous text. Numerals follow the same softened geometry, reading clearly with consistent stroke weight and minimal contrast.
Well-suited for interface text, labels, and short bursts of copy where a friendly tone is desirable. It also works for packaging, posters, and signage that benefit from compact letterforms and clear, rounded shapes. In longer reading, it maintains an even texture and straightforward legibility.
The overall tone is warm and informal, with a gentle, easygoing character driven by rounded forms and softened endings. It feels modern and unpretentious, leaning toward a friendly, everyday voice rather than a strict technical one.
Likely designed to provide a modern, approachable sans that stays clear in practical contexts while adding personality through rounded terminals and compact proportions. The consistent stroke behavior and simplified shapes suggest an emphasis on dependable readability with a casual, welcoming feel.
The design favors simple, legible shapes and avoids fussy detailing, which helps it hold together at smaller sizes while still looking distinctive at display sizes. Rounded terminals and compact proportions give headlines a tidy, contained look, while the steady stroke weight keeps paragraphs calm and consistent.