Sans Normal Bemag 7 is a regular weight, very narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, captions, packaging, interfaces, modern, condensed, utilitarian, editorial, minimal, space saving, clarity, neutrality, modernization, compact, clean, crisp, monoline, open counters.
A compact, condensed sans with largely monoline strokes and softly rounded joins. Curves are built from simple, near-elliptical forms, while straight stems stay clean and vertical, creating an even, no-nonsense rhythm. The uppercase reads narrow and tall, with open apertures and counters that help maintain clarity at smaller sizes. Lowercase forms feel sturdy and straightforward, with simple terminals and minimal modulation, and the numerals follow the same pragmatic, legible construction.
Well-suited to space-conscious typography such as headlines, subheads, posters, and packaging where you need strong vertical presence without taking much width. It also fits UI labels, navigation, and compact captions, where consistent stroke color and clear counters support quick scanning.
The overall tone is contemporary and efficient, with a restrained, technical cleanliness. Its narrow silhouettes and steady stroke color give it an editorial, information-forward feel rather than a decorative one.
The design appears intended to deliver a modern, condensed sans for high information density and straightforward readability. Its simplified geometry and restrained detailing suggest a focus on versatile display-to-text use in tight layouts.
Spacing appears tuned for tight setting, with a consistent, columnar texture in word shapes. Round letters like O/C/G keep a clean geometry, while diagonals (V/W/X/Y) add angular contrast that prevents the face from feeling overly mechanical.