Sans Normal Nulay 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, bold, chunky, impact, approachability, retro display, brand presence, rounded, geometric, compact counters, high impact, soft corners.
A heavy, rounded sans with broad proportions and a compact, blocky silhouette. Curves are built from smooth circular arcs, while terminals tend toward softly squared cuts, creating a sturdy, cushiony feel. Counters are relatively small and apertures lean closed, which increases mass and gives letters a strong, poster-like presence. The lowercase shows single-storey forms (notably a and g) and simple, robust construction, while figures are similarly weighty with round bowls and thick joins.
This font is best for short, bold statements such as headlines, posters, logotypes, packaging callouts, and signage where a strong, friendly voice is needed. It can also work for large-format editorial titles or social graphics, but its compact counters suggest avoiding long passages at small sizes.
The overall tone is upbeat and approachable, with a retro-display flavor that reads confident rather than formal. Its thick, rounded shapes feel friendly and energetic, making it well suited to attention-grabbing messaging without becoming sharp or aggressive.
The design appears intended to deliver maximum impact with a warm, rounded geometric personality. By pairing heavy strokes with simple, closed forms, it aims for immediate legibility and a distinctive, approachable display presence.
In the sample text, the dense color and tight interior spaces make it most comfortable at larger sizes, where the rounded details and strong rhythm remain clear. The design maintains consistent weight through curves and joins, emphasizing solidity over delicacy.