Sans Normal Hedin 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, kids, ui, social, friendly, playful, casual, approachable, soft, approachability, legibility, modern friendliness, everyday display, rounded, bubbly, smooth, open, informal.
A rounded sans with smooth, monoline strokes and generously softened terminals throughout. Curves are prominent and circular in letters like O, C, and G, while straight strokes maintain a gently rounded, slightly hand-drawn feel rather than strict geometric rigidity. Proportions are comfortable and readable, with open counters and a clear, simple construction; the lowercase features single-storey forms and a distinctive, looped g. Figures follow the same rounded logic, with friendly, open shapes and consistent stroke presence across the set.
Well-suited to friendly branding, packaging, and signage where a soft, welcoming tone is desired. It can also work for UI labels, short paragraphs, and social content, especially when a casual, approachable impression is more important than strict formality.
The overall tone is warm and approachable, leaning casual and friendly rather than corporate or technical. Its rounded forms and easy rhythm give it a playful, personable voice that feels conversational and modern.
The design intention appears to be a clean, highly legible rounded sans that feels human and easygoing. It aims for broad usability while emphasizing warmth through softened terminals, open forms, and simple, familiar letter shapes.
The alphabet shows consistent rounding at joins and ends, producing a soft silhouette and even color in text. Spacing in the sample text reads steady and uncluttered, supporting longer passages while keeping a light, informal character.