Script Afmem 7 is a regular weight, very narrow, high contrast, upright, very short x-height font.
Keywords: greeting cards, packaging, social posts, quotes, craft branding, playful, whimsical, friendly, crafty, airy, hand-lettered charm, friendly branding, expressive display, casual elegance, monoline feel, tall ascenders, looping, bouncy, informal.
A tall, slender handwritten script with a bouncy baseline and pronounced stroke-contrast that mimics a flexible pen. Letterforms are narrow and vertically oriented, with long ascenders/descenders, compact bowls, and occasional looped joins and entry/exit strokes. Terminals tend to taper and curve, giving the outlines a light, quick, drawn quality even where strokes thicken. Spacing stays open enough for readability, while the rhythm alternates between connected cursive shapes and more separated, print-like capitals.
Works well for short to medium display copy such as greeting cards, invitations, labels, packaging, quote graphics, and social media headlines. It also suits personal or handmade-oriented branding where an approachable, hand-rendered feel is desired; for longer passages it will read best at comfortable sizes with generous line spacing.
The overall tone is cheerful and personable, like neat hand-lettering for crafts and small-batch branding. Its lively loops and tall proportions create an upbeat, slightly whimsical voice that feels welcoming rather than formal.
Designed to capture the charm of casual brush/pen lettering in a clean, consistent digital font. The narrow, tall proportions and looping details suggest an intention to provide expressive headline typography that feels handcrafted while remaining legible.
Capitals show more individuality and flourish than the lowercase, which maintains a consistent narrow cadence. Numerals follow the same handwritten logic, staying slim and simple with minimal ornament so they blend smoothly in text.