Script Esnaf 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: logos, packaging, posters, headlines, branding, vintage, confident, playful, romantic, retro, hand-lettered feel, display impact, retro flavor, friendly branding, brushy, swashy, rounded, looping, connected.
A slanted brush-script with thick, rounded strokes and smooth, ink-like terminals. Letterforms show a consistent forward rhythm, with frequent joins in the lowercase and occasional entry/exit strokes that create a flowing line in text. Capitals are more decorative and slightly wider, featuring open counters and soft, looped curves; overall spacing is generous enough to keep the heavy strokes from clogging. Numerals follow the same calligraphic logic, with curved shoulders and tapered turns that match the script texture.
Best suited to display contexts such as logos, product packaging, posters, and brand headlines where its brushy movement and decorative capitals can be appreciated. It can also work for short invitations, menus, and social graphics, especially when paired with a simple sans or serif for supporting text.
The font reads as warm and expressive, with a retro sign-painting feel that balances charm and assertiveness. Its rounded sweeps and confident stroke weight give it a friendly, celebratory tone suited to personal or boutique messaging rather than formal documentation.
The design appears intended to emulate confident hand lettering with a polished, market-ready finish—combining smooth brush strokes, connected cursive flow, and headline-friendly weight to deliver an energetic, retro-leaning script voice.
In longer lines, the connected lowercase produces a steady baseline glide, while the more flourished capitals and some distinctive shapes (notably in letters like Q, Z, and y) create focal points that work well at display sizes. The heavy stroke and compact inner spaces suggest avoiding very small sizes or tight tracking to preserve clarity.