Script Omlur 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, logotypes, posters, invitations, packaging, elegant, friendly, retro, playful, confident, expressive script, brush lettering, signature feel, display impact, brushy, rounded, looping, swashy, smooth.
A slanted, brush-pen script with thick, rounded strokes and softly tapered terminals. Letterforms show smooth, continuous curves with occasional open joins and subtle entry/exit flicks that mimic quick handwritten movement. Capitals are prominent and slightly embellished, while lowercase forms are compact with a relatively low x-height and clear ascender/descender rhythm. Overall spacing is fairly tight and the texture is dark and even, producing a cohesive, flowing line in words and short phrases.
Best suited for display typography where the brush-script personality can lead—brand marks, product packaging, posters, social graphics, and event materials. It works especially well in short to medium text runs such as titles, pull quotes, and callouts, where the connected flow remains legible and the bold texture provides strong contrast against light backgrounds.
The font reads as upbeat and personable while still feeling polished. Its energetic slant and rounded brush texture give it a lively, inviting tone suited to expressive headlines and signature-like branding.
The design appears intended to capture a confident brush-lettered look that feels hand-made but controlled, balancing decorative script cues with readable, modern proportions for attention-grabbing display use.
Distinctive looped constructions in several capitals and descender letters add character without becoming overly ornate. Numerals follow the same brushed, handwritten logic, with simple shapes and soft curves that blend well in display settings.