Serif Normal Kumad 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Joanna' and 'Joanna Nova' by Monotype (names referenced only for comparison).
Keywords: books, editorial, magazines, essays, reports, classic, literary, formal, traditional, readability, book text, timelessness, typographic tradition, bracketed serifs, oldstyle numerals, calligraphic stress, smooth curves, moderate modulation.
A conventional serif with bracketed, wedge-like serifs and moderate stroke modulation. Curves show a subtle calligraphic stress, with rounded bowls and open counters that keep text shapes clear at reading sizes. Capitals are sturdy and evenly proportioned, while lowercase forms have a traditional book-face rhythm with a two-storey a, a two-storey g, and a compact, slightly earred e. Numerals appear oldstyle, integrating smoothly into running text rather than standing as lining figures.
This style is well suited to extended reading: book interiors, long-form editorial layouts, essays, and report typography where a familiar serif voice supports comprehension. It can also serve for headings and pull quotes when a traditional, authoritative tone is desired without extreme contrast.
The overall tone is classic and bookish, evoking established print typography rather than a contemporary or experimental voice. It feels composed and trustworthy, with enough warmth in the curves and serifs to avoid stiffness.
The design appears intended as a dependable, general-purpose text serif that balances traditional forms with a smooth, contemporary finish. Its moderation in contrast and its oldstyle numerals suggest a focus on comfortable, continuous reading and classic typographic color.
In the sample text, spacing and texture read comfortably consistent, producing an even grayscale suitable for long passages. The punctuation and caps maintain a restrained, editorial presence without becoming decorative.