Sans Other Asmoy 11 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s media, social graphics, playful, quirky, friendly, casual, handmade, handmade feel, approachability, display impact, informal branding, chunky, rounded, wobbly, soft-edged, bouncy.
A chunky, soft-edged sans with a hand-drawn irregularity. Strokes are heavy and fairly uniform, with subtly wobbly outlines that create a lively texture across words. Counters are generally open and rounded, and terminals tend to end bluntly rather than crisply, giving letters a cut-paper or marker-like finish. Proportions lean broad, with compact joins and simplified shapes that keep the silhouette readable even as individual glyphs vary slightly in width and stance.
Best suited for short, attention-grabbing text such as posters, event titles, packaging callouts, and social media graphics where a friendly, handmade voice is desirable. The bold mass and open forms can hold up well on simple backgrounds and in large labels, but the textured outlines may feel busy in long passages or at small sizes.
The overall tone is cheerful and informal, with a deliberately imperfect rhythm that feels human and spontaneous. It suggests kid-friendly, crafty, and lighthearted messaging rather than precision or restraint.
The design appears intended to deliver an approachable display sans that mimics hand-cut or hand-drawn lettering, prioritizing character and warmth over strict geometric consistency.
In the sample text, the uneven edge quality becomes a consistent surface texture, which helps the font feel cohesive at display sizes. The numerals match the same chunky, rounded construction and maintain a similarly playful color on the line.