Sans Normal Salem 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: children’s media, packaging, posters, headlines, branding, friendly, handmade, casual, approachable, playful, human touch, approachability, simplicity, warmth, rounded, soft terminals, monoline, quirky, informal.
A rounded, monoline sans with softly blunted terminals and gently uneven stroke behavior that suggests a hand-drawn construction. Curves are open and circular, with simplified joins and minimal modulation, creating a smooth, low-detail texture. Proportions run compact and slightly condensed, while letterforms keep generous internal space and clear counters; several shapes show subtle asymmetry that adds warmth without breaking legibility.
Well suited to short-to-medium text where a warm, casual tone is desired, such as posters, packaging, menus, and playful branding. It also works effectively for headlines and display copy in family-oriented or lifestyle contexts, and can hold up in interface labels when a friendly voice is preferred over a strictly neutral one.
The overall tone is friendly and informal, with a lightly quirky, handwritten flavor. Its softened geometry and relaxed rhythm feel approachable and unpretentious, lending a conversational voice rather than a strict, corporate one.
The design appears intended to blend the clarity of a simple sans with the charm of hand-drawn lettering. By keeping strokes largely uniform and forms broadly rounded while allowing small irregularities, it aims to feel personable, readable, and characterful in everyday communication.
Uppercase forms read clean and simple, while lowercase introduces more personality through small quirks in bowls, hooks, and shoulders. Numerals follow the same rounded, softened logic, keeping a consistent color and an easygoing presence in mixed text.