Slab Square Okmad 6 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logotypes, packaging, western, vintage, rugged, poster, display impact, wood-type revival, heritage feel, sign-paint look, bracketed slabs, ink-trap notches, high-waisted serifs, blocky, sturdy.
A heavy, slab-serif design with compact bowls, broad vertical stems, and squared, sturdy proportions. The serifs read as wide and bracketed with distinctive scooped notches at joins, giving many letters a cut-in, stencil-like bite without becoming fully fragmented. Curves are kept tight and rounded, while horizontals and terminals stay blunt and emphatic, producing a consistent, high-impact texture in both caps and lowercase. Numerals follow the same stout construction, with simple silhouettes and strong, flat terminals that hold up well at display sizes.
Best suited to headlines, posters, titles, and signage where its bold silhouette and notched slab details can be appreciated. It can also work for logo wordmarks and packaging that want a vintage or Western cue, while longer paragraphs will feel dense and attention-grabbing rather than neutral.
The overall tone is frontier and nostalgic, evoking wood-type posters, saloon signage, and old print ephemera. Its assertive weight and carved-in details add a rugged, handcrafted feel that reads as confident and a little theatrical rather than refined or corporate.
The design appears intended to reinterpret classic slab-serif wood type with a contemporary, high-contrast-in-shape (not stroke) carving detail—prioritizing impact, character, and recognizability in display applications.
In text settings the face creates a dark, punchy color with pronounced rhythm from the deep notches along the verticals. The distinctive interior cut-ins can become the primary identifying feature, so spacing and line length will strongly influence how busy or decorative the texture feels.