Serif Other Efzo 2 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, logotypes, playful, retro, showy, warm, whimsical, expressiveness, retro appeal, headline impact, signage feel, distinctive texture, soft serifs, bulbous, rounded, top-heavy, flared.
A decorative serif with heavy, rounded letterforms and softly swelling strokes that create pronounced, sculpted counters. Serifs are present but unconventional: small, blunted wedges and flares appear inconsistently by design, with occasional notches, ink-trap-like cut-ins, and teardrop terminals. The overall silhouette is wide and chunky, with compact joins and generous, rounded apertures that keep the texture lively rather than rigid. Uppercase forms feel poster-like and top-heavy, while lowercase maintains a sturdy, readable rhythm with distinctive, idiosyncratic details across bowls and shoulders.
Best used at large sizes where the unusual serifs, notches, and rounded counters can be appreciated. It works well for posters, cover titles, packaging, and brand marks that want a retro, playful presence, and it can add personality to short blurbs or pull quotes when set with ample leading.
The tone is friendly and theatrical, evoking hand-cut signage and mid-century display typography. Its bouncy shapes and quirky terminals give it a humorous, characterful voice suited to attention-grabbing headlines rather than neutral reading.
The design appears intended as an expressive display serif that prioritizes distinctive silhouettes and a lively, handcrafted feel over restraint. Its softened terminals, flared finishing strokes, and quirky internal shaping suggest a deliberate aim to feel vintage, friendly, and memorable in headline settings.
Spacing and sidebearings appear tuned for display, producing a dense, impactful line color in text. Numerals and capitals share the same chunky, softened construction, reinforcing a cohesive, decorative personality across the set.