Sans Normal Armav 9 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Bilbao' by Machalski (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, friendly, functional, clarity, versatility, legibility, modernity, geometric, open, rounded, even, crisp.
A clean sans with geometric construction and gently rounded curves. Strokes are even and steady with minimal modulation, and terminals are predominantly straight-cut, giving the forms a crisp, contemporary finish. Counters are open and circular (notably in C, O, Q, and e), while bowls and arcs stay smooth and consistent. The uppercase has broad, simple silhouettes; the lowercase maintains clear differentiation with a double-storey a and a single-storey g, plus straightforward, utilitarian joins in letters like n and m. Numerals are simple and legible, with a rounded 0 and open, uncluttered shapes across the set.
Well-suited to interface copy, product surfaces, and general-purpose branding where a clean, contemporary sans is needed. The open counters and straightforward letterforms also make it a strong choice for signage, dashboards, and editorial layouts that prioritize quick scanning and consistent texture.
The overall tone is neutral and dependable, with a mild friendliness coming from the round forms and open apertures. It reads as contemporary and practical rather than expressive, aiming for clarity and approachability in everyday typography.
The design appears intended as a versatile, no-nonsense sans that balances geometric simplicity with conventional, highly recognizable lowercase forms for comfortable reading. Its restrained detailing suggests a focus on broad usability across print and screen contexts.
The sample text shows stable spacing and a calm rhythm in continuous reading, with clear letter separation and little visual noise. Uppercase forms feel slightly more geometric and display-ready, while the lowercase is optimized for straightforward text setting and familiar letterforms.