Sans Normal Uhlis 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FS Blake' by Fontsmith, 'Koning Display' by LucasFonts, 'Contemporary Sans' by Ludwig Type, 'Artigua' by Picador, and 'Marti Sans' by Sudtipos (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, confident, traditional, authoritative, formal, impact, credibility, readability, tradition, space efficiency, bracketed, high-shouldered, open apertures, compact, crisp.
This typeface presents sturdy, compact letterforms with clearly bracketed serifs and a disciplined, even rhythm. Curves are full and smooth, while joins and terminals resolve with crisp, slightly tapered endings that keep the heavy strokes from feeling blunt. Capitals are broad and steady, and the lowercase shows a moderate x-height with pronounced ascenders and descenders that add vertical texture. Counters are generally open and well-shaped, and the numerals follow the same robust, print-oriented construction for a cohesive overall color.
It performs especially well in headlines, editorial display, and prominent subheads where its strong presence and serif detailing can be appreciated. The font also suits branding and packaging that benefit from a classic, trustworthy tone, and it can work for short passages or pull quotes when generous leading is available.
The overall tone is confident and editorial, with a traditional, bookish seriousness that reads as established and dependable. Its weight and compact proportions lend an authoritative voice suitable for messages that need to feel credible and deliberate rather than casual.
The design appears intended to deliver a bold, traditional reading experience with a compact, space-efficient footprint and strong typographic color. It balances classic serif cues with clean, controlled curves to stay legible and composed in high-impact settings.
Diagonal-heavy letters maintain a stable stance, and rounded forms retain generous internal space, helping legibility at larger text sizes. The punctuation and dots appear sturdy and clearly cut, matching the strong typographic color of the letters.