Sans Normal Kubab 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Matt' by Fontfabric, 'Crossten' by Horizon Type, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, modern, energetic, sporty, friendly, confident, display impact, modern branding, motion emphasis, approachability, rounded, slanted, geometric, punchy, smooth.
This typeface is a slanted sans with rounded, geometric construction and substantial, even stroke weight. Curves are smooth and full, with generous bowls in letters like C, O, and S, while terminals tend to be cleanly cut rather than tapered. The overall rhythm is compact and sturdy, with clear counters and straightforward, sans-serif joins; diagonal letters (K, V, W, X, Y) show strong, crisp angles that contrast with the soft circular forms. Figures are similarly rounded and heavy, with simple silhouettes that stay consistent with the letterforms.
Best suited for display applications such as headlines, posters, campaign graphics, and brand marks where the bold, rounded forms can carry visual impact. It also works well on packaging and product branding that benefits from a sporty, contemporary tone, and for short UI or social graphics where quick, emphatic readability is needed.
The voice is contemporary and assertive, balancing friendly roundness with forward-leaning momentum. It reads as active and upbeat—suited to messaging that wants to feel dynamic, accessible, and confident rather than formal or delicate.
The design appears intended to deliver a modern, energetic sans for attention-grabbing typography, combining geometric roundness with a consistent slant to communicate speed and confidence. Its simplified shapes and even weight aim for strong presence and clear recognition in large-scale or promotional settings.
The slant is consistent across caps, lowercase, and numerals, giving lines of text a continuous sense of motion. Round shapes stay dominant even in tighter letters, helping maintain a cohesive, approachable texture at larger sizes.